We were approached by Rick Rack to rebrand their existing retail entity. They were moving to a much larger space with some unique signage requirements. We pondered the connection between the 90’s prevalence of rick rack shapes and squiggles and the bright colour blocking of the Memphis Design style Style of 1980’s. This was a fun identity to work on and we had the opportunity to create the branding, signage and style guide for this popular and rapidly expanding business.
Branding, Identity, Print